Some of our eBooks are for free, which is a very important feature we offer for a number of reasons. Maybe one of the most important goals is that it gives our website visitors an idea of how we write. If they like our style, it can incite them to actually acquire one of our paid eBooks.
Another thing is that by getting a free eBook, a visitor goes through the same “logistic” process as if you would actually pay for a book. It means that you select the product, fill in a price (which would be USD $0 for a free product or more if you want), add it to the shopping cart, and then go to the checkout process. This gives trust in the delivery process, which is another aspect that helps people to easier decide to actually buy a book.
Of course, a customer also needs to fill out an email address when downloading the eBook, so that makes that we acquire a means to later on approach them with our Newsletter. The customer can then always decide to subsequently unsubscribe from the Newsletter, so no harm done there.
Sometimes we publish free eBooks because we already know that it’s an interesting topic for some, but it will not sell anyhow if you would ask money for it. Most of the time, these are more general topics we like ourselves — such as the free eBooks Nature Therapies or Be Wise With Exercise — and we just want to write about them for our own pleasure and satisfaction.
In addition, we also publish free products that accompany some or more of our paid products. These are typically eBooks or videos that give extra background or hands-on practical information so that customers can better profit from the paid product. Think for instance of our Reusi Dat Ton Support Guide or our Thai Acupressure Support Guide.
We’ve now and again also decided to give an eBook for free when we came to the conclusion that it sold way too little. It then makes much more sense to offer it free of costs so that more people might download it with the benefits I already pointed out.
And finally, free eBooks are a means to make people possibly revisit our website. I mean, if you offer real value, that is, offer free books or free videos that are actually helpful — it increases the chances that a website visitor will come back for more. We think that it’s one of the key ways to come to more engagement and actually connecting to people.
So as you see, for us offering free eBooks is not just to get an email address from someone as a means to daily email-spam them with “cool offerings,” “amazing discounts,” and whatnot. It’s rather very functional to connect on a meaningful level with your website visitors. It’s about gaining trust and respect, offering value, and finally building a win-win relationship.
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