It’s an interesting question, and there are multiple reasons why you want to know how many visitors you receive on your website, which in professional jargon is called website traffic or web traffic. Nevertheless, it’s a quite complicated topic and certainly not clear-cut in a way you can give a consistent and accurate answer.
For instance, are we talking about average visitor numbers per day or per month (or certain months), or about unique visitors or total visits on a day or in the month or week. And what kind of visitors? Is it about search engine bots, about spammers and hackers, or real people interested in your website’s content?
Then it also depends on the software tools you use to measure the visitor numbers. Different tools give different results, which demonstrates the inaccuracy of measuring.
Now, visitor numbers fluctuate. For our website we see definite “downs” during holidays such as Christmas and New Year’s day. You will also see lower amounts of visitors if big things go on in the world. Like a war starting, or big events like the Olympics, important elections, or a climate disaster, and so on.
It also depends on so-called Search Engine Algorithm updates, which can make that you have sudden drops or sudden spikes, which can last for a week, a month, or even several months. It means that (certain) people find you better or worse, depending on how Search Engines like Google and Bing rank you in their Search Results Pages (SERPs) on the keywords people search for. It fluctuates tremendously.
Having said all that — and I think you get the gist of it — we currently have (in september 2024) an average of 2,200 visits per day, and about 1,900 unique visitors per day. This would make about 66,000 visits for the month and 57,000 unique monthly visitors.
The statistics about the number of website visitors over time (looking at it per year and per month) is an important indicator for us in the sense of seeing if we actually grow. In a general sense, it points out that the addition of new articles you publish have effect, adding up to the total effective results of our website.
There are many reasons why you grow, by the way, and it’s not only about publishing new content. It may also be that somebody has shared a link to your website somewhere on another website or social media that has a big impact on the number of visitors you get.
But strangely enough, more visitors certainly doesn’t always mean more revenue. We had periods of half the number of visits we have now per month in which we would make the same revenue or same number of book or video workshop sales as we do this month. So, it’s not only about the numbers. It’s also about what kinds of visitors you get on your website.
Do you receive visitors who are interested in reading or watching videos, say … are there a lot of people coming who want to educate themselves, or do you receive people who just want some quick info on a certain topic you’ve published articles about, or was it a link on someone’s social media that gave a spike because people seeing the link just got curious, and so on.
To make a long story short: the past two years we received a pretty stable monthly number of visitors on our site, with many ups and downs (sometimes for weeks or months), which reflects the visitor numbers I just gave you further up in this post. Hence, it doesn’t seem that we are really growing in numbers right now. However, we did significantly grow in sales, but that has other reasons of which I will write about in another post.
