Japanese Nuru Massage | Session Goals, Techniques, and Benefits

 Published: Jul 26, 2019 | Revised: Sep 9, 2024

Japanese Nuru Massage

Japanese Nuru Massage is an unclothed sensual erotic body-to-body massage during which the participants are covered with an odorless, colorless, and tasteless massage lotion, oil or gel called Nuru gel.

The Japanese word “Nuru” means something like slippery, smooth, glaze or glossy, among other synonymous denotations. Mind that Nuru Massage is also called Nura, Nuru Nuru, Nuru Slide, Nuru Body Slide, or Nuru Gel Massage.

In any case, Nuru Massage is an increasingly popular Erotic Massage treatment modality, and offerings can be found virtually everywhere around the globe.

1. Nuru Gel

The Nuru gel used during the massage is traditionally made from brown, reddish Nori seaweed leaves (some claim that the word Nuru is derived from Nori, yet this is debatable) mixed with water, but often it also contains extra ingredients, such as a carrier oil (Coconut oil, Almond oil, etc.), and additional extracts such as Chamomile, Azulene, and Aloe Vera, alongside specific vitamins or minerals that have been added for health benefits.

The gel is highly slippery, doesn’t stain or damage clothing, is water soluble, colorless, and transparent, and beneficial in moisturizing and revitalizing skin. The gel can be purchased ready for use or in powder form, or easily made at home.

2. Techniques

The Nuru Massage therapist gently and sensually rubs, glides, slides, presses, strokes and kneads their entire naked body against the client’s body, both being rubbed in with Nuru gel, trying to get the most complete possible physical contact.

Traditionally, Nuru Massage therapists are female, although Nuru Massage can also be given by male practitioners. Very often, commercial Nuru massages are finished with a sexual act or so-called Happy Ending — or even with a “Full Service” treatment — but this is certainly not the original goal, or even necessary. The treatment is typically performed on beds, (air) mattresses, massage tables, or couches.

3. Health Benefits

Some of the health benefits of Nuru Massage include muscle relaxation, stress and tension relief, sexual release and relaxation, emotional healing, skin nourishment, detoxification, moisturizing and revitalizing, and if done regularly, Nuru Massage is also thought to help avoiding recurring premature ejaculation in men.

4. Context in Japan

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In Japan, prostitution is officially an illegal activity, but the legal definition of prostitution is limited to paid coitus, that is, paid sexual intercourse (notably vaginal intercourse) with an “unspecified or unknown person.”

In practice, it means that sexual services such as oral sex, anal sex, and all other non-coital sexual acts are considered legal, including Nuru, Body to Body massages, and Soapy massages, if they’re not finished with intercourse.

Nevertheless, the above also means that if you get to know the person beforehand — even in a fifteen minute chat in a night club — the person you will have intercourse with is not longer “unspecified or unknown.” You can figure that this gives plenty of options for “legal prostitution.”

As such, there are a number of loopholes in and liberal interpretations of the Japanese Prostitution Prevention Law of 1957, and combined with a rather loose enforcement, the prostitution, erotic, and sexual services industry in Japan prospers.


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