Apart from offering individual eBooks and Video Workshops, we also bundle our products in what we call eBundles. We specifically use the phrase eBundles, just to make sure our website visitors immediately grasp that it is about a collection of digital products.
So, why do we offer eBundles?
Actually, it’s a win-win situation. Our bundles are offered with a discount, which means that the bundle price is substantially lower than the total price of the eBooks or Video Workshops if you’d buy them separately. So, it’s an advantage for the buyer (if they would be interested in all the products that are included in the bundle), and it means a good sale for us, bringing in a higher revenue compared to someone buying just one product.
Another reason why we bundle our products is because we currently have over 70 different eBooks and Video Workshops, which can be a bit overwhelming for our visitors to go through. Hence, by bundling closely related products we make it easier to understand what relates to what, making for a more “holistic” experience in buying.
The thing is that we are kind of “forced” to publish separate products, even if they are closely related. The reason to this is that some of the topics we cover are so extensive that it would be rather unintelligible to put it all in one book or video.
Let me give an example of this. Now, if we look at Thai Massage, you will see that it’s a very vast domain. I mean you can write or make videos about it from out different approaches and covering different topics. Think of Thai Massage and Spirituality, the Thai Sib Sen Energy Lines, the work and practice of a Thai Massage therapist, Thai Acupressure, Performing Thai Massage in the Side Lying Position, Thai Self Massage, and much more.
Each of the Thai Massage subjects mentioned above is so voluminous that they deserve their own book or video if you want to cover them in-depth and extensively. Moreover, some of our clients/website visitors are specifically interested in only one or just some of the Thai Massage topics we write or film about; if we would compile everything in only one eBook or in one video we would surely have a hard time selling it.
Therefore, it’s simply more viable and also more manageable to publish separate specialized products around a certain treatment/therapy domain and at the same time bundle them for those who are interested in all or most of these related products.
Anyway, I hope this blog has shed a bit more light on our motives behind offering eBundles. If you’d like to see what kinds of bundles we offer, just check out our eBundle section.
